After taking 300 hours to construct it, the 14.5ft by 9.5ft pure chocolate structure was completely devoured by the public in 3 hours. The billboard was created for Easter festivities in 2007 in Covent Garden, and passersby, including a troop of Girl Scouts, were encouraged to eat it. It had a lot of variety too, everything from chocolate bunnies to hazelnut eggs.
Chocolatier Barry Colenso and a team of 10 constructed the billboard for publicity for Thorntons, a chocolate company. It was made from 128 chocolate panels, each weighing 2kg (4.4 lbs). It also included 72 giant chocolate eggs, and 10 chocolate bunnies.
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